Herb Lubalin is not a household name, but it should be a household name. Lubalin was an American Graphic Designer and typographer. He was considered to be one of the best in the business. Herb Lubalin was born in New York City, New York on March 17, 1918. He passed away on May 24, 1981 in New York City. The world of graphic design misses him. He studied at Cooper Union as a young man. Cooper Union is the prestigious New York City Advancement of Science and Art school. Upon graduation, he had difficulty finding a position in his field of graphic design. It seems odd that such an innovative and creative person would struggle to start in his field, but he did. In 1952, he won the New York Directors Club Gold Medal while working for Sudler & Hennessey as a partner in design. He was also awarded for Professional Achievement.
When Herb Lubalin did find work in the field of design graphics, he began to work with Reiss Advertising and then later to work with Sudler & Hennessey. His work was soon admired and respected. His releases and ideas soon began to drive the graphic design industry. Eventually, Herb Lubalin had offices in London and in Paris. He often collaborated with famous people such as Ernie Smith, Tom Carnase, and Aaron Burns.
This great American Graphic Designer has worked with Ralph Ginzburg on such well know industry magazines as Eros, Fact, and Avant Garde. His accomplishments do not stop there; you may be surprised to discover that Herb Lubalin is the one responsible for designing and creating the famous font titled ITC Avant Garde. In the 1960s and then 1970s this particular font was used in popular marketing designs all over the world.
The world of graphic design and typography changed because of the tenacity and innovative ideas of Herb Lubalin. The odds are great that you have, in your lifetime, viewed many of his designs or fonts without even being aware that you have done so. The next time you select a font to use on a design or in a paper, pick ITC Avant Garde in honor of the talented Herb Lubalin. Honor the many who pushed for change and artful design.
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